Privacy Policy

1. Introduction

ANTA SPORTS AUSTRALIA PTY LTD ("ANTA", "we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your personal information when you visit our website, purchase our products, or interact with our services. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Information We Collect

We may collect the following types of personal information:

• Identity Information (e.g., name, date of birth)
• Contact Information (e.g., email address, phone number, billing and shipping address)
• Account Information (e.g., login details, preferences)
• Transaction Information (e.g., purchase history, payment method, order details)
• Device and Technical Data (e.g., IP address, browser type, cookies, session data)
• Communication Records (e.g., customer service messages, inquiries)

3. How We Collect Information

We may collect personal information through:

• Information you provide directly (e.g., when creating an account or placing an order)
• Information collected automatically via cookies, analytics tools, and log files
• Information provided by third-party service providers supporting payment, logistics, or platform analytics

4. How We Use Your Information

We may use your personal information to:

• Process and fulfil orders
• Provide customer support and respond to inquiries
• Operate, maintain, and improve our website and services
• Verify identity, prevent fraud, and maintain security
• Send marketing communications (only where permitted by law)
• Comply with legal obligations and regulatory requirements

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable website functionality
• Improve browsing experience
• Analyze website traffic and performance

You may adjust browser settings to refuse cookies; however, certain features may not function properly.

6. Sharing and Disclosure of Personal Information

We may disclose your personal information to:

• Third-party service providers supporting payment processing, order fulfilment, logistics, analytics, and IT services
• Professional advisers such as auditors or legal consultants
• Government authorities when required by law

7. Overseas Disclosure

We may transfer your personal information to overseas service providers and partners, including but not limited to:

• China
• Singapore

These overseas recipients may be subject to different data protection laws. We take reasonable steps to ensure that any recipient provides a level of protection that is consistent with the Australian Privacy Principles.

8. Data Security

We implement reasonable technical and organisational measures to protect your personal information from misuse, interference, loss, unauthorized access, modification, or disclosure.

9. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable laws. After this period, information will be securely deleted or anonymized.

10. Access and Correction

You may request access to the personal information we hold about you and request corrections where necessary. To submit a request, please contact us at: ANTAAUSSUPPORT@ANTA.COM

11. Marketing Communications

Where permitted by law, we may send marketing messages about our products or promotions. You may opt out at any time by following the instructions in the communication or contacting us directly.

12. Children's Privacy

Our website and services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on our website with the "Effective Date" updated accordingly. Continued use of our services constitutes acceptance of the updated policy.

14. Contact Us

For privacy-related questions, concerns, or complaints, please contact us:

Email: ANTAAUSSUPPORT@ANTA.COM

Company: ANTA SPORTS AUSTRALIA PTY LTD

We will respond to all inquiries in accordance with the requirements of the Australian Privacy Principles.